The Ideas That Rule Us(Kobo/電子書)

“For much of my life, […] I was unaware that my words echoed a script I was conditioned to follow, that the lights illuminated only that which I expected to see, and that the orchestra was merely a recording that had been playing since long before my birth.” - Nathan J. Murphy

In The Ideas That Rule Us, political theory researcher, author, and technology business owner Nathan J. Murphy takes an eye-opening, multi-disciplinary deep dive into how others’ ideology, perceived societal norms, and pop culture influences shape our lives, through our decision-making, political affiliations, and consumer spending.

Murphy deftly weaves over 4 years of political, cognitive, and sociological research into a very relatable and practical discussion about the fascinating origins of the many influential ideas and ideologies that rule our lives. He also examines the undeniable bond between the abstract and the emotional —a relationship that plays a dominant role in the human condition… and the quality of our lived experience.

In The Ideas That Rule Us, you will learn:

● The three major ideological fights that are playing out now - and will affect societies world-wide in coming decades, including globalization, the housing crisis and drug legalization and acceptance

● How ideology has been used to change history and influence societal norms, including a three-point plan historically used by wicked elites to change the ideologies of the poor in many different countries

● Where ideologies go to die, and why major overriding ideas take 50-60 years to evolve, such as the gradual reduction in the influence of Christianity in the UK.

● The fascinating field of cognitive neuroscience and how different cultural environments can profoundly impact our brain function and the sort of people we eventually become

Whether you want to understand how your social environment has impacted who you, or you’re a political activist who wants to learn how to leverage that which underlies political expression, The Ideas That Rule Us is your key to unlocking a new understanding of a very complex and influential topic.

"A well-researched, thought-provoking reconsideration of society’s sacred cows." - KIRKUS Reviews - Our Verdict: GET IT

Praise for the book:

"Human experience is fundamentally composed of two things: the incoming stimulations that hit our sensory apparatus, and the ideas that we carry around about the world and which influence how we construe our perceptions. While the first is mainly governed by biological constraints, the latter is subject also to social and cultural negotiation. In his insightful book The Ideas That Rules Us, Nathan, J. Murphy walks us through an impressive amount of research and literature to investigate how systems of ideas, for instance in the form of religion, ideology and policy, come to shape our thoughts and behaviors, often in ways we are not fully aware of."
Professor Kristian Tylén
Cognitive Science and Semiotics
Aarhus University

"A broad and insightful dismantling of the constructs that influence much of our social and political environment”
Professor Andrew Barron,
School of Natural Sciences
Macquarie University

"A bold new explanation for why politics and ideology work the way they do."
Russell Max Simon
Political Reporter, Albuquerque Journal Deputy
Press Secretary for U.S. Senate Campaign

"Nathan uses simple language to shine a light on the fallacies of the philosophies underlying societal thought."
Dr Imad Ahmed
Postdoctoral Research Fellow
University College London

"An impressive connective study that brings together and makes sense of a wide array of scientific disciplines"
Dr. Sam Nightingale
Associate Professor
University of Cape Town

"Aspects of this book have changed how I think about politics."
Simon Gentry, Strategic Communications Counsel
Atticus Partners

Simon Gentry, Strategic Communications Counsel
Atticus Partners

Kobo 電子書 購買注意事項如下:

(一)如果您是第一次購買Kobo電子書的顧客，請依以下兩種購買方式擇一進行綁定：

1.PChome 24h 網頁版(https://24h.pchome.com.tw/)：結帳後至顧客中心，確認訂單狀態，若為確認中，請稍候五分鐘，待訂單狀態變為訂單成立後，點選明細，在訂單資訊中點選〔內容〕，在彈跳視窗後點選〔去兌換〕，即可前往Kobo官網執行綁定及登入流程。

我的訂單/顧客中心 >訂單查詢> 訂單編號> 點選明細 > 訂單資訊 點選〔內容〕>彈跳視窗 點選〔去兌換〕即可前往Kobo官網執行綁定及登入流程。

2.PChome APP版：結帳後至顧客中心，確認訂單狀態，若為確認中，請稍候五分鐘，待訂單狀態變為訂單成立後，點選明細，在訂單資訊中點選[序號/軟體下載]，並在彈跳視窗出現後點選〔下載連結〕，即可前往Kobo官網執行綁定及登入流程。

顧客中心> 訂單查詢> 訂單編號> 點選明細 > 訂單資訊 點選 [序號/軟體下載] >彈跳視窗 點選〔下載連結〕即可前往Kobo官網執行綁定及登入流程。

*進入Kobo官網後的綁定流程請參考如下：

（使用Kobo主帳號 登入/註冊）
1. 當您在PChome 24h 網頁版(https://24h.pchome.com.tw/)/PChome APP版，購買確認後，並依步驟跳轉到Kobo官網時，下滑點選〔更多登錄選項〕，由〔PChome〕後點選進入，同意後登入，並可以註冊Kobo主帳號進行綁定，完成後，所購買的書籍即會出現在Kobo APP/Kobo 閱讀器/Kobo官網內的我的書籍。

（使用快速登入：FACEBOOK、GOOGLE、APPLE帳號登入）
2. 當您在PChome 24h 網頁版(https://24h.pchome.com.tw/)/PChome APP版，購買確認後，並依指示跳轉到Kobo官網時，點選〔FACEBOOK、GOOGLE、APPLE帳號登入〕擇一登入，同意後登入，並可以註冊Kobo主帳號進行綁定，完成後，所購買的書籍即會出現在Kobo APP/Kobo 閱讀器/Kobo官網內的我的書籍。

(二)如果您是已經完成PChome與Kobo帳號綁定程序，非第一次購買Kobo電子書的顧客

1.PChome 24h 網頁版(https://24h.pchome.com.tw/)：結帳後至顧客中心，確認訂單狀態，若為確認中，請稍候五分鐘，待訂單狀態變為訂單成立後，點選明細，在訂單資訊中點選〔內容〕，在彈跳視窗後點選〔去兌換〕，所購買的書籍即會出現在Kobo APP/Kobo 閱讀器/Kobo官網內的我的書籍。

2.PChome APP版：結帳後至顧客中心，確認訂單狀態，若為確認中，請稍候五分鐘，待訂單狀態變為訂單成立後，點選明細，在訂單資訊中點選[序號/軟體下載]，並在彈跳視窗出現後點選〔下載連結〕，所購買的書籍即會出現在Kobo APP/Kobo 閱讀器/Kobo官網內的我的書籍。

- 退換貨:依樂天Kobo官方規範為準

- 僅能由 閱讀器以外 的裝置做會員帳號綁定

- 請注意，帳號綁定後：

* Kobo會更新您的帳戶詳細資料

* 您將能在Kobo APP/Kobo 閱讀器/Kobo官網中查看所有書籍

* 帳號綁定後，您可以使用任一帳戶登入 Kobo

* 完成第一次串接時，請登出所有裝置，約等待5分鐘後再登入即可查看您的書籍

* 重新登入後，原帳戶中的書籍如有畫線註記和收藏將有遺失的可能。登出前，請務必先行拍照備份

* 若您有任何相關疑問請至Kobo官方網站 https://help.kobo.com/hc/zh-tw 並到頁面最下方點選“聯繫我們”