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This essay sheds light on what is virtual real estate, explicates how to acquire virtual real estate, demystifies the benefits of owning virtual real estate, and expounds upon the problems with owning traditional real estate properties. Virtual real estate can be thought of as intangible real estate that exists in virtual settings. People are not limited to only owning virtual real estate in video game fantasy worlds. Virtual real estate is not solely limited to being virtual houses nor virtual land in video games. Virtual real estate is also not limited to being virtual facilities nor virtual planets in video games. People can also own virtual real estate online by owning their own websites, social media channels, and blogs. Social media channels for instance provide content creators with virtual real estate that they can leverage for selling advertisements on and selling product placements on. Advertisers will buy product placements from content creators who their target market follows since they know that their product placements will be seen by their target market in contexts in which their product placements are featured in the content creator’s videos on their social media channels. The social media channels of content creators can serve as desirable virtual real estate for advertisements and product placements to be featured on if the social media channels are popular and if their content offerings are heavily promoted by the content recommendation algorithm of the social media platforms that their content is hosted on. Virtual real estate is highly desirable for content creators, creatives, innovators, inventors, live streamers, and entrepreneurs since it allows their content and/or products to get exposure. Websites with a high volume of customer traffic for instance have valuable virtual real estate since they can allow entrepreneurs to not only earn more sales volume, sales revenue, and profits than they otherwise would if they had a low volume of customer traffic, but can also allow entrepreneurs to generate far more advertisement revenue than they otherwise would be able to if they had a low volume of customer traffic. A blog with a high volume of customer traffic for instance also can be deemed to be valuable virtual real estate since they can allow bloggers not only earn far more affiliate marketing revenue and advertisement revenue than they otherwise would if they had a low volume of customer traffic. Virtual real estate cannot only serve as a bastion for advertisements, but can also fulfill other purposes. Virtual real estate in fantasy world of video games can for instance be explored and adorned. Most virtual real estate can also be sold. People who are keen on owning virtual real estate are not limited to buying virtual land, virtual houses, virtual facilities, and virtual planets that are apart of fantasy video games. People can also buy websites in order to be able to acquire their own virtual real estate. Virtual real estate on websites for instance can be leveraged to help content creators to be able to fulfill their creative visions in contexts in which their websites feature their creative content offerings on them. Virtual real estate is multifunctional since it can be leveraged for many functions. If you for instance own virtual planets in a popular video game then you can lease out the land to tenants and charge tenants a rental fee to occupy the virtual land on your virtual planet with their shops. If you for instance own a virtual planet in a popular video game then you can also open up your own shops on the virtual planet that you own. By opening up shops on the virtual planet that you own, you render yourself able to sell your digital products to customers who visit your virtual planet to shop at. You can also set up museums on your virtual planet for visitors to visit. Virtual real estate can be explored remotely and is less prone to being devastated by natural disasters than tangible real estate properties. Tangible real estate properties are location bound properties and are not hosted on servers, but rather exist in offline settings. Virtual real estate has tremendous utility. The totality of utility that virtual real estate can offer people is often grossly underestimated. If you for instance own websites, then you can sell product offerings and service offerings on them. You can also sell advertisements on your websites. Websites can also serve as a hub for hosting your content on them. You can also build an email marketing list from your website’s customer traffic if your visitors sign up to join your email marketing list on your website and opt-in to receive promotional emails from you.
Kobo 電子書購買注意事項如下:

(一)如果您是第一次購買Kobo電子書的顧客，請依以下兩種購買方式擇一進行綁定：

1.PChome 24h 網頁版(https://24h.pchome.com.tw/)：結帳後至顧客中心，確認訂單狀態，若為確認中，請稍候五分鐘，待訂單狀態變為訂單成立後，點選明細，在訂單資訊中點選〔內容〕，在彈跳視窗後點選〔去兌換〕，即可前往Kobo官網執行綁定及登入流程。

我的訂單/顧客中心 >訂單查詢> 訂單編號> 點選明細 > 訂單資訊點選〔內容〕>彈跳視窗點選〔去兌換〕即可前往Kobo官網執行綁定及登入流程。

2.PChome APP版：結帳後至顧客中心，確認訂單狀態，若為確認中，請稍候五分鐘，待訂單狀態變為訂單成立後，點選明細，在訂單資訊中點選[序號/軟體下載]，並在彈跳視窗出現後點選〔下載連結〕，即可前往Kobo官網執行綁定及登入流程。

顧客中心> 訂單查詢> 訂單編號> 點選明細 > 訂單資訊點選 [序號/軟體下載] >彈跳視窗點選〔下載連結〕即可前往Kobo官網執行綁定及登入流程。

*進入Kobo官網後的綁定流程請參考如下：

（使用Kobo主帳號登入/註冊）
1. 當您在PChome 24h 網頁版(https://24h.pchome.com.tw/)/PChome APP版，購買確認後，並依步驟跳轉到Kobo官網時，下滑點選〔更多登錄選項〕，由〔PChome〕後點選進入，同意後登入，並可以註冊Kobo主帳號進行綁定，完成後，所購買的書籍即會出現在Kobo APP/Kobo 閱讀器/Kobo官網內的我的書籍。

（使用快速登入：FACEBOOK、GOOGLE、APPLE帳號登入）
2. 當您在PChome 24h 網頁版(https://24h.pchome.com.tw/)/PChome APP版，購買確認後，並依指示跳轉到Kobo官網時，點選〔FACEBOOK、GOOGLE、APPLE帳號登入〕擇一登入，同意後登入，並可以註冊Kobo主帳號進行綁定，完成後，所購買的書籍即會出現在Kobo APP/Kobo 閱讀器/Kobo官網內的我的書籍。

(二)如果您是已經完成PChome與Kobo帳號綁定程序，非第一次購買Kobo電子書的顧客

1.PChome 24h 網頁版(https://24h.pchome.com.tw/)：結帳後至顧客中心，確認訂單狀態，若為確認中，請稍候五分鐘，待訂單狀態變為訂單成立後，點選明細，在訂單資訊中點選〔內容〕，在彈跳視窗後點選〔去兌換〕，所購買的書籍即會出現在Kobo APP/Kobo 閱讀器/Kobo官網內的我的書籍。

2.PChome APP版：結帳後至顧客中心，確認訂單狀態，若為確認中，請稍候五分鐘，待訂單狀態變為訂單成立後，點選明細，在訂單資訊中點選[序號/軟體下載]，並在彈跳視窗出現後點選〔下載連結〕，所購買的書籍即會出現在Kobo APP/Kobo 閱讀器/Kobo官網內的我的書籍。

- 退換貨:依樂天Kobo官方規範為準

- 僅能由閱讀器以外的裝置做會員帳號綁定

- 請注意，帳號綁定後：

* Kobo會更新您的帳戶詳細資料

* 您將能在Kobo APP/Kobo 閱讀器/Kobo官網中查看所有書籍

* 帳號綁定後，您可以使用任一帳戶登入 Kobo

* 完成第一次串接時，請登出所有裝置，約等待5分鐘後再登入即可查看您的書籍

* 重新登入後，原帳戶中的書籍如有畫線註記和收藏將有遺失的可能。登出前，請務必先行拍照備份

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3. 完成購買後，請使用Kobo App、Kobo桌面閱讀軟體Kobo Desktop或Kobo閱讀器閱讀。App詳情請見：https://www.kobo.com/tw/zh/p/apps

4. 下載格式：Epub2-流式格式

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What Is Virtual Real Estate, How To Acquire Virtual Real Estate, The Benefits Of Owning Virtual Real Estate, And The Problems With Owning Traditional Real Estate Properties(Kobo/電子書)

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