作者： | |
ISBN： | 9781867468851 |
出版社： | |
出版日期： | 2020/10/22 |
內文簡介
Are you aiming for higher levels of customer retention and customer loyalty?
Do you set target customer retention rates and compare actual rates to budgeted rates?
Has your organization allocated the necessary resources to ensure an appropriate response?
How do you increase customer retention through consistent and insightful customer interactions?
Is it just response rate, number of sales, value of sales, longer terms retention targets?
Is there any significant relationship between customer satisfaction and customer retention?
What innovations across the business model would promote customer retention?
What proportion of staff members who leave your organization are involuntarily terminated?
What strategies do you implement/intend to implement to address program customer retention?
Where are other organizations going astray when it comes to customer retention?
This Customer Retention Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Customer Retention challenges you're facing and generate better solutions to solve those problems.
Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Retention investments work better.
This Customer Retention All-Inclusive Self-Assessment enables You to be that person.
INCLUDES all the tools you need to an in-depth Customer Retention Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Customer Retention maturity, this Self-Assessment will help you identify areas in which Customer Retention improvements can be made.
In using the questions you will be better able to:
Diagnose Customer Retention projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.
Implement evidence-based best practice strategies aligned with overall goals.
Integrate recent advances in Customer Retention and process design strategies into practice according to best practice guidelines.
Using the Self-Assessment tool gives you the Customer Retention Scorecard, enabling you to develop a clear picture of which Customer Retention areas need attention.
Your purchase includes access to the Customer Retention self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.
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